In this busy world, visitors to your website want to extract the information they need as fast as possible.
So when creating your content, apply the KISS principle!
Keep the Content short and to the point, prioritise & describe your most important services & products.
And remember, people are looking for solutions...explain how you can provide such.
A short introduction stating who you are and what you do.
Remember that visitors are usually searching for a solution to a problem – state how your services can help solve that problem!
A suitable, colourful photo or 2 of your premises or product draws the visitor in.
More detailed info about you or your company – your Credentials & experience, how you started, your Staff, projects you have undertaken, brief history of your company, .. add a photo or 2 of yourself and staff.
A clear outline of the services you offer and how you deliver them. If you sell tangible products, include some Pix and an indication of your prices.
OR if service related, Pix to reflect the process of your services ie a factory line, the manufacturing/repair/building etc processes you are involved with.
This can be a second Services page providing more in depth information about what you , or a Frequently Asked Questions page (FAQ) providing the most commonly asked Q&A about your services.. or, some Client testimonials - or, a links page – or a Catalogue of items you sell…
we provide you with a spam-free email form for your visitors to provide feedback or request further info from you. It is also a good idea to detail your contact info such as biz address and telephone numbers.
- You will need to supply us with all the text for each page in electronic format (as
a word or email text document )
The text you supply will be used exactly as written
so please ensure you have proofed it for spelling, grammatical and contextual errors.
- Head each page with your preferred page title, and list the file names of which photographs
go on each page.
Each page can have up to 2 images, though we are happy to negotiate
around your needs.
Photos can be supplied in .jpg or .png format, in their original
size.
- We will also need your existing Company Logo in electronic format. If you do not
have one, a Logo can be designed for you at the additional cost from R400.
Please Note that should you require additional custom artwork for the banner or other
images, that will incur a separate graphic design fee, as will photo slide shows,
custom interactive pages & CMS.
All the above content can be supplied as files on a CD or DVD.
3 - 5 pages as per above is generally more than enough for a small biz to create
a basic yet informative online description of their services & products.
What we will need from you;